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Introduction
The primary goal of Fade is to offer creatives a sleek and sophisticated portfolio template, seamlessly combining modern design with powerful functionality. Crafted for designers, developers, and artists, Fade empowers users to showcase their work with style and ease.
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Challenge
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Goals
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Our approach
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Process
Diagnostics
We conducted competitor benchmarking, with a focus on leading HealthTech and AI companies, and analyzed both internal beliefs and external perceptions to surface misalignments and opportunities. From there, we carried out a full audit of Applover’s existing brand assets, ICPs and communication practices — uncovering key areas for improvement and alignment.
Diagnostics
We conducted competitor benchmarking, with a focus on leading HealthTech and AI companies, and analyzed both internal beliefs and external perceptions to surface misalignments and opportunities. From there, we carried out a full audit of Applover’s existing brand assets, ICPs and communication practices — uncovering key areas for improvement and alignment.
Diagnostics
We conducted competitor benchmarking, with a focus on leading HealthTech and AI companies, and analyzed both internal beliefs and external perceptions to surface misalignments and opportunities. From there, we carried out a full audit of Applover’s existing brand assets, ICPs and communication practices — uncovering key areas for improvement and alignment.
Strategy
Through intensive workshops with the leadership team, we redefined the brand’s vision, mission, values and tone of voice. A precise positioning strategy was crafted — clearly articulating Momentum’s role as a guide at the intersection of HealthTech and AI. We developed a unifying Strategic DNA — a single source of truth that captured the company’s Unique Value Proposition and would guide all marketing, communication and product storytelling. The strategy emphasized Applover’s transformation from a delivery-oriented agency into a trusted advisor in the innovation-driven health space.
Strategy
Through intensive workshops with the leadership team, we redefined the brand’s vision, mission, values and tone of voice. A precise positioning strategy was crafted — clearly articulating Momentum’s role as a guide at the intersection of HealthTech and AI. We developed a unifying Strategic DNA — a single source of truth that captured the company’s Unique Value Proposition and would guide all marketing, communication and product storytelling. The strategy emphasized Applover’s transformation from a delivery-oriented agency into a trusted advisor in the innovation-driven health space.
Strategy
Through intensive workshops with the leadership team, we redefined the brand’s vision, mission, values and tone of voice. A precise positioning strategy was crafted — clearly articulating Momentum’s role as a guide at the intersection of HealthTech and AI. We developed a unifying Strategic DNA — a single source of truth that captured the company’s Unique Value Proposition and would guide all marketing, communication and product storytelling. The strategy emphasized Applover’s transformation from a delivery-oriented agency into a trusted advisor in the innovation-driven health space.
Naming
The renaming process led us to Momentum — a name that evokes energy, direction and transformation. It communicates movement and leadership, perfectly aligned with the company's focus on shaping the future of HealthTech and AI.
Naming
The renaming process led us to Momentum — a name that evokes energy, direction and transformation. It communicates movement and leadership, perfectly aligned with the company's focus on shaping the future of HealthTech and AI.
Naming
The renaming process led us to Momentum — a name that evokes energy, direction and transformation. It communicates movement and leadership, perfectly aligned with the company's focus on shaping the future of HealthTech and AI.
Design
We explored two creative directions, ultimately selecting one that balanced clarity, credibility and a modern, future-oriented aesthetic. From there, we built a complete Design System: logo, color palette, typography, visual toolkit and a new web presence — all fine-tuned for vertical alignment and internal scalability.
Design
We explored two creative directions, ultimately selecting one that balanced clarity, credibility and a modern, future-oriented aesthetic. From there, we built a complete Design System: logo, color palette, typography, visual toolkit and a new web presence — all fine-tuned for vertical alignment and internal scalability.
Design
We explored two creative directions, ultimately selecting one that balanced clarity, credibility and a modern, future-oriented aesthetic. From there, we built a complete Design System: logo, color palette, typography, visual toolkit and a new web presence — all fine-tuned for vertical alignment and internal scalability.
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Implementation
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Results
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Testimonial
The rebranding journey with North Star gave us not only a new brand, but a new lens through which to see our own potential. The process was thoughtful, data-driven and empowering — and it made our shift into HealthTech and AI tangible, inside and out
Piotr Sędzik
CEO Momentum
The rebranding journey with North Star gave us not only a new brand, but a new lens through which to see our own potential. The process was thoughtful, data-driven and empowering — and it made our shift into HealthTech and AI tangible, inside and out
Piotr Sędzik
CEO Momentum
The rebranding journey with North Star gave us not only a new brand, but a new lens through which to see our own potential. The process was thoughtful, data-driven and empowering — and it made our shift into HealthTech and AI tangible, inside and out
Piotr Sędzik
CEO Momentum
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Tech stack
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Future direction
Let’s talk
Let’s talk
Start with a message — I’ll take it from there.
Start with a message — I’ll take it from there.
Marta Hajłasz
Co-Founder
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